01 / the profile
We read your profile against all 187 ranking factors
Whitespark surveys the people who do this for a living and scores 187 things Google weighs. We check your profile against every one, find the five worth the most on yours, and make those changes ourselves. Then we look again every month.
Factor weights from Whitespark Local Search Ranking Factors, 2026. Review signals are roughly 16% of total weight, so we do not promise a number one ranking. The seven heaviest factors that are not reviews.